Ideally, it was necessary to start in 2005, when no bloggers existed yet, and no one even knew the word like that. With such minimal competition, it was a snap to become famous.

Oh, what stars were rising then! What a refined atmosphere it was! Some posted poetry, some prose, some journalism of varying severity. Everyone was familiar with each other, and no one received a shisha for their writing. It was a golden time (crossed out).

In such conditions, children, senior comrades worked. Believe it or not, I remember a time when a multi-thousand blogger, having received a commercial offer, was tormented and tossed about as if it was about filming in porn. I wondered if it was worth it to donate a good name. And I often refused, I swear – I saw it myself. But more often, he didn’t refuse. And others, looking at this case, although they continued to puff, slowly realized that a good promoted blog is not only a luxury of human communication but also valuable fur. And that they could do that too.

What came of this, we see ten years later.

Blogging has become a profitable profession. They no longer agree to this income, having broken – they now count on it from the very beginning and are very upset if this income does not reach the expected.

So, if you think that I am shaking the old days here, and now everything is different, then I will tell you that nothing had changed since the days when such masters as me started. For a blog to start generating income, the blog needs to be promoted. He must stand out; he must become famous. Yes, now there are several orders of magnitude more customers because the blogosphere has long been recognized as a marketing tool, and almost all of it was included in the advertising budget. But this does not mean that there will be enough customers for everyone. The customer, although a small mind is a character, is still not an enemy to spend the budget on a blogger whom Google is not looking for. Plus, bloggers are now also not a couple of thousand people, but hosts and myriads, and the customer can afford to dig deeper and pick. Whatever the payback of the blog is calculated – even with likes, even comments, even subscribers, even clicks.

If you have already developed an image for your blog, then it is very important to stick to it. When a realtor suddenly starts talking about cosmetics, the reader gets the feeling that he made the wrong door. Like he came out of habit to a vegetable shop for carrots, and there is a communication salon since yesterday. People get nervous about this. Only a writer or charismatic is allowed to carry a blizzard on any topic: if he has already gained authority, then all his ideas will have the same value. But in the place of a hairdresser, I would be careful not to talk about the theater – “so what can you understand about this” and other unpleasant consequences will immediately begin.